Is morality universal or cultural?

In this webinar, we'll delve into the complex fabric of morality, dissecting its potential universality or cultural relativity. At the heart of our discussion lies The Golden Circle of Public Diplomacy, a new model for analysis and strategy building developed by Carla Cabrera, and its compelling argument that strategies rooted in moral purpose resonate more profoundly with audiences. We will navigate this topic through three compelling case studies from Spain, Hungary, and Ukraine. While each case embodies distinct moral standards, they share a common thread of success. This webinar aims not only to present findings but to foster a dynamic conversation about the profound influence of culture on our perception of morality. In an era where public diplomacy strategies play a pivotal role, understanding the interplay between cultural nuances and moral frameworks becomes imperative.

Carla Cabrera Cuadrado is an intercultural communication specialist with experience in non-profit organizations, private corporations, and public administration in three different continents. She currently works as a Public Diplomacy Officer at the Embassy of Spain in the United States and is pursuing a PhD in Communication and Interculturality at the Universidad de Valencia. She was a Visiting Researcher at Georgetown University and she previously completed her M.A. in Intercultural Communication at American University thanks to a Fulbright scholarship. She volunteered 8 years for SIETAR, from congress assistant to first-elected and youngest President of SIETAR Europa. She is a Board Member of the Fulbright National Capital Area Chapter (NCAC) and the Spanish Public Policy Network (SPPN). She holds a B.A. in International Business Management from Hochschule Bremen and a B.A. in International Business from Universidad de Valencia.